Our WEBSITE and STORE both look great when viewed on your mobile phone. Give them a try NOW!

Is Plazmic Playing Favorites with bPlay?

Plazmic bPlay 300x276 Is Plazmic Playing Favorites with bPlay?Imagine you are in a conference room and someone says, “Hey, let’s only give our new Content Development Kit (CDK) for making themes to bPlay”.  Normally this wouldn’t happen, because it’s a sure fire way to piss off the people who work to make your product more fun to own, in this case the BlackBerry smartphone.  But from all outward appearances, this is exactly what Plazmic (a division of Research in Motion) has done.

The story goes like this;  Out of the blue last week, bPlay started releasing BlackBerry Tour themes about one every 30 minutes.  Sure they are mostly ugly ports of their Curve 8900 themes, but still they are releasing them.  I can say ugly, because the message boards starting filling up almost immediately with irate people who had purchased them and complained of small fonts and poor performance on their BlackBerry Tour.

Since then, the other developers, myself included, have been bantering back and forth about how exactly they were able to do this and there are really only two logical conclusions.

1.  bPlay bought an illegal copy of the beta CDK.  Which if true, means they are violating the usage license of the CDK by using a beta to produce themes for retail sale.


2.  Plazmic is playing favorites and game bPlay the new CDK  early so they could rape desperate patrons who haven’t experienced their lack luster themes first hand yet.

Either way, it’s not making Plazmic and/or bPlay any friends in the general theme developer community and is actually losing them customers over the long run due to the poor quality of the themes they are pushing out the door.

As a note, I sent emails to both Plazmic and bPlay and asked them to comment for this article, but neither felt the need to even reply.

Honestly I’m not as much pissed off as hurt.  Hurt because I, like many others, have invested a lot of time and money into making the BlackBerry popular with our custom themes, games, applications, etc.  and in return Plazmic/Research in Motion (RIM) apparently have disregarded us like common garbage on trash day.

It’s bad enough that they don’t have the new CDK available when they release the new phones, but then to exclude the rest of the developer community in favor of one company is unacceptable.

In the end, I truly love my BlackBerry phone, but may now look at producing products for other phones as well.

A note for Plazmic and Research in Motion (RIM).  If I have this wrong and bPlay is in fact using a beta or hacked copy of the CDK, then I apologize and will wait to see what action you take against them.

If you enjoyed this post, make sure you subscribe to my RSS feed!

About the Author

Daniel Black is the President and CEO of MobiMadness, Inc. Over the last 4 decades Dan has been an IT Director, Project Manager, Firefighter, EMT, and Army Staff Sergeant (retired).

Comments (2)

Trackback URL | Comments RSS Feed

  1. john99 says:

    Might want to check those facts. I had to wait ages after everyone was making free themes for the storm before bplay had ANYTHING to replace the ones I bought for my 8330. I think they were the last ones in the world to actually get those ones together.

  2. Daniel.Black says:

    Based on John’s comment above, I have altered this article to no longer reference the launch of the Storm and the early release of bPlay themes. Although I remember it differently, I will always err on the side of caution until I can validate the original comment. Thanks for your input John.